According to him, its an advertisement thats currently doing the rounds on TV channels. It apparently is the untold saga of a brown girl who looses her man to a "pale-white" woman. Yet. there's hope for the brown girl. She can "up" it up by opting to turn pinkish white instead of pale white..and beat her rival to it! She needs to use the magic cream for two weeks, [and continue using it of course, to retain her man].
The content of the ad again turns towards disparaging our identities as brown people and also reinforcing the same thing people have been fighting for for ages- associations to caste/nationality/race to appearances and cultural ideas of beauty and the ugly side effects of conflict these create within women of South Asian origin. My friend found it totally unacceptable and has been trying to spread awareness regarding how these kind of Advertisements should be handled ,as they claim to be "representative of what perceptions of beauty are and should be", which are very much biased and quite untrue.
There is a saying:
"Beauty is only skin deep".
Though everyone knows this, there are only few who really can comprehend what it means. Agreed that, appearances play a major role in first impression, and that "Skin Beauty" is what is perceived by anyone initially,yet what many fail to understand is that over a period of time, its the real beauty which surfaces.
Lets take an instance, a girl who is truly beautiful in nature, feels that she is not fair enough because of the color of the skin, . If she allows herself to be drowned by the idea of what the world thinks of "what is beautiful and what is not", eventually, she begans to loose confidence in herself. She begans to think herself as dark skinned girl who needs some magical cream to become fair again and to be accepted by the world as a fair lady.
This couldnt be any farther away from the truth... What is happening here,is that when the girl has given permission to others to dictate her beauty, she has to live and maintain her beauty in the eyes of others, which is highly superficial. It means if people tell you are beautiful, you are one. If they tell you, you are not beautiful, you are not. This not only leaves you living a falsified life, your own image of yourself- the true beauty takes a beating and lives in recluse.
A simple proof of one's own beauty can be taken from the fact that "For every mother, her children are the most beautiful people on this earth".No one can fence against that.Look at any child, irrespective of whether it is in India, US, Africa, it has and exhibits the same divine beauty.,. To quote a saying:
Every Child is God's own image
But as we grow up, our outlook begans to change, thanks to a large extent, the role played by movies and media advertisements,where they show guys running after showy girls.,. Thats it. It gets programmed in our mind. Apart from the movies and ads, we are equally to be blamed as we are the one who demand it and who began to believe in it and what more we began to propagate the belief.
What we missed out is the fact that, by beautiful, it meant the character not the skin beauty. This self programming and unconscious self- reinforcement happens to such a major extent that as time passes, the superficial outlook gets more prominence than the real beauty and as we grow, we forget our beautiful side, and began to tell ourself that "we are not beautiful". Hence, we cruelly unknowingly allow our own true beauty to drift away.
All said and done, what do we do ... Well, Iam not a preacher, not a philosopher, nor an edified person. Yet from many of the conversations i was fortunate to have with enlightened souls, i know one thing for sure. Accepting our true nature is the first step anyone can take towards realizing his/her true inner beauty.
Once we began to respect us for what we are , it follows automatically that the perceived image of you to others will get enhanced as you have told yourself that you are a radiant of beauty. This in turn slowly evolves to seeing beauty around us. The more beauty we can see, the more we evolve, so this process continues wherein not only we realize our true beauty we also help others realize their true beauty.
To quote Nelson Rockefeller,
“You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure about you. We were born to manifest the glory of God that is within us.”
P.S: I dont mean to undermine the beauty of fair looking girls. In fact, truly beautiful people in the world are the ones who realize their own beauty as well as recognize the beauty of others.